The problem
Search "mailchimp." Count the ads.
Mailchimp is one of the best-known names in email marketing. Search for it on desktop, and the results on the left aren't Mailchimp. They're competitors' ads: one says you're being overcharged, and the other explains why it's better.
That isn't an accident. People who search a company by name have usually already chosen it, and that's exactly why competitors pay to reach them. Most companies then pay again to win those people back.
Now look to the right. Mailchimp's Knowledge Panel shows its logo, description, founders and official links. On that screen, it's the only thing about Mailchimp, and no competitor can buy it.
We build your company’s Knowledge Panel using our proprietary Lindy© Method.
The Solution
A panel won't remove competitor ads. They can still bid on your name. What changes is what people find when alongside the ads: an official result for your company that nobody could mistake for anyone else.
Features
Win the search you already earned.
What a company Knowledge Panel does for the people already looking for you.
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200,000
Panels Monitored
500+
Panels Created
35
Industries served
"Lindy brought structure and clarity to a process I thought was impossible to navigate. If you want a stronger, more credible presence on Google, they know exactly how to get it done.”"
Jason Erkes
Founder, PromptedComms
Lindy FAQ
Frequently Asked Questions
How long does it take to get a Knowledge Panel?
Stage 1, the mini-panel, usually appears within 30 to 60 days. This may include your name, photo, one-line title, and primary social profile.
Stage 2, the full panel, typically appears within 30 to 60 days from the initial date. This may include your overview, education, key facts, profiles, and “People also search for.”
Clients with a stronger presence may take only 1-2 months
What does Lindy actually do?
Lindy engineers the signals Google uses to recognize you as an entity.
That includes structured data, schema markup, authoritative third-party references, social profiles, citation signals, and entity graph alignment alongside our proprietary methods to trigger a Knowledge Panel. Once the panel appears, we guide the claim process so the result can be managed properly.
The end state is a complete, claimed, and stable Knowledge Panel for your name.
My name is common, or someone famous shares it. Can I still get a panel?
Yes.
We use a name-variant and disambiguation strategy, such as “Alan J. Johnson” instead of “Alan Johnson,” then make that version consistent across LinkedIn, email, bylines, websites, and press.
Common-name cases usually take longer, but the scope does not change.
What is a Google Knowledge Panel?
A Google Knowledge Panel is the information card that appears on Google when you search for a recognized person or company.
It can include your photo, title, short bio, education, social links, “People also search for,” and other key facts. It is pulled from Google’s Knowledge Graph, not from a profile you manually fill out.
You cannot pay Google to create one. A panel appears when Google understands that you are a verifiable entity.